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How did your career in marketing begin?

I started my career in editorial working for a high-end design magazine out of London called Intersection. From there, I went on to a long career in book publishing at Simon & Schuster and Workman Publishing, where I focused on coffee-table-worthy cookbooks and lifestyle titles. Years later, these early foundations, where words and visuals carry equal cultural weight, shape how we think and work at Isetta.

Tell us about your integrated marketing agency, Isetta!

We’re a PR firm with good PR (shout out to Camille from my team for this tagline!). For those familiar with the PR industry, it is often associated with smoke & mirrors, snarkiness, and “pulling favors.” We don’t associate with any of that. We work as strategists at the brand level to ensure our clients truly earn momentum and credibility — from word of mouth and event exposure to social media and Substack, to commerce and legacy placements. Our latest event, Holiday in July, is a good example of that. Rather than just relying on pitching our clients for gift guides, we presented them as gifts in an entertainment setting to show vs. tell their value propositions.

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What’s your favorite part about the New York entrepreneur community?

I love how grit, great taste, and high standards come together here. It’s a creative tension that New York really owns. I remember when I first started the agency, I was so scared to let go of my stable salary. When I pulled up to this free co-working space (RIP ADO!), I realized so quickly that everyone around me was on the same journey—hustling to make a thing, place, or service better in some way—and I felt so much more at ease. I also love NYC coffee culture and getting work done alongside a delish cup of coffee and a croissant (ala my headshot! Shout out to Lella Alimentari off the Graham L).

We love the brands you represent (like Ghia, Tate's Bake Shop, and Ayoh). What do you look for when you bring on new clients?

Great home, food, or beverage products that are well-made, make sense, and actually bring value and joy to people.
Nice, smart, passionate people to work with.
A partnership rooted in a sense of mutual respect — that means collaborative work and valuing the service appropriately. These are our pillars for ideal clients—but of course, we understand that at the end of the day, we’re working with people in an unpredictable world. Things ebb and flow, and people behave differently under pressure. We aim to be the steady force behind the chaos—sometimes that means bringing intentional, creative energy. Other times, it calls for data and pure candor.

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Do you have a favorite consumer goods brand right now?

So many. Minor Figures Barista is making my decaf era happier. Burlap & Barrel cinnamon is leveling up my weekday oatmeal. Ghia Lime & Salt is a summer staple. Rhode Glazing Milk (a birthday gift) has me fully glazed and fully bought in—another case study in the power of naming. Little Spoon plates are giving me fewer Sunday scaries about the pressures of working mom life.

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