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My journey into brand design began with a fascination for exhibitions and spatial experiences that made a lasting impact—both visually and emotionally. I was drawn to the way visual design could craft immersive environments that linger in people’s minds long after. That interest naturally expanded into branding, which I came to see as a broader, layered language taking shape across print, screen, and space.
Through various design experiences, I learned that effective branding translates complex ideas into meaningful, cohesive systems. Over time, I’ve developed into a designer who values visual presence, cultural relevance, empathy for tone, and adaptability—approaching form, color, typography, and medium with thoughtful intention.
My work at 2x4 spans brand identity, exhibition design, immersive events, and culture-focused projects—often combining physical and digital elements to create holistic experiences. I’ve contributed to projects such as Prada Mode, iGuzzini Brand Refresh, and Miu Miu Tales & Tellers, and have worked with other clients including Snug Harbor, Hyundai, and Instagram.
Whether collaborating with a global brand or a local institution, I focus on shaping design systems where concept and execution align with clarity and intention. Being part of a studio that encourages bold experimentation, cultural insight, and a commitment to craftsmanship has truly inspired the way I approach my creative work.
What I love about New York’s design community is how diverse and alive it feels—there’s always something new to see, hear, or learn, even just walking down the street. There’s a unique energy in how people here collaborate, share ideas, and push creative boundaries. What sets it apart is how design continuously engages with everyday life, people, culture, and aesthetics, fostering constant evolution. Being surrounded by so many talented, driven, and generous individuals has deeply shaped how I think, work, and grow.
Working across different studios exposed me to a range of design cultures, creative processes, and ways of thinking. I’ve been part of teams with focuses ranging from branding and print to digital, and had the opportunity to collaborate with people across disciplines, each bringing unique perspectives.
That range of experience helped me stay adaptable, open-minded, and multidisciplinary in my practice. It pushed me to expand my limits and continuously grow. These experiences shaped how I approach branding, and they continue to inform how I listen, build ideas, and express them through design at 2x4.
Two projects I really enjoyed working on with the 2x4 team are the iGuzzini Brand Refresh and Miu Miu Tales & Tellers. These experiences expanded my understanding of branding—showing me how a visual system can reflect identity, evoke emotion, and connect people with a brand across different contexts and media. I especially appreciated creating thoughtful design steps that deepen the relationship between people and a brand. With iGuzzini, we reimagined the brand’s visual language by developing a cohesive system that includes typography, color strategy, and photographic art direction—creating an identity that’s both future-forward and honors its legacy. For Miu Miu Tales & Tellers, we crafted a graphic language that reflected the exhibition’s thematic content across physical collateral, digital elements, and the exhibition space. What I value most about these projects is the chance to craft visual systems that reflect the brand’s story and purpose, creating meaningful connections and cultural resonance with the audience. Moving forward, I’m also hoping to collaborate more with local New York businesses—bringing the same care and creativity to help them tell their stories in ways that are authentic, memorable, and true to the New York community.