COOL FRIENDS

Melanie Masarin

By
May 15, 2026

Meet Mélanie, Ghia's founder & cookbook author. Riviera, her debut cookbook, is a collection of simple French and Italian dishes that Mélanie was taught by her beloved grandmother, Mymo, whose handwritten recipes and entertaining philosophies guide every page. The book is really about connection and intention over distraction and escape – very much in line with what Mélanie set out to do with Ghia and the way it changed how we think about drinking. The accomplished founder (over 6 million cans sold) and author of the best-selling Substack Nightshade, Melanie is a trusted voice for those seeking beauty and balance in everyday life.

How did your career in the world of food & bev begin?

It really began at home. I grew up between Lyon and the South of France, where food was the way my family showed love. My first jobs were in restaurants as a teenager, then I ran dining services at Brown in college, and a couple years after graduating I joined Dig Inn. From there, I went to Glossier, which taught me everything about brand and retail. Starting Ghia brought all these worlds together.

We are big Ghia fans over here! Can you share how you got the idea to enter the spirit-free space with Ghia?

I love to cook and host, and I've always cared about what people drink as much as what they eat. There was nothing beautiful or delicious to pour when I wasn't drinking. The choices were water, soda, or some sad and too-sweet mocktail. Ghia came from wanting to recreate the ritual of pouring something special and also fun at the end of the day, without the alcohol part. The South of France was a huge influence. My family always made aperitif a real moment, and I wanted that feeling to translate.

What’s your favorite part about the New York entrepreneur community? 

Probably how much of a real community it is. I'd extend this beyond just New York, but the entrepreneur world is incredibly tight-knit. Some of my closest friends now are people I met through building Ghia. There's an understanding among founders that you can't really replicate anywhere else, and a generosity I didn't expect when I started.

Congrats on your first cookbook, Riviera! We love that the dishes come from family recipes, and are centered on connection & intention. Do you have a favorite recipe in the book!?

I have 101 favorites, and they're all in this book ;) The one I've been recommending most often is the fish en papillote. It's a perfect expression of what Riviera is about: it is adaptable to whatever fish and vegetables are at their best that day, simple to prepare (I have been using the word un-fuck-up-able a lot for this one), and a real moment when you open the parchment at the table.

As a Tribeca resident, do you have any go-to neighborhood gems?

Do you mean Tracy Anderson? Kidding. There are so many galleries; the new Galerie Sardine is great. Joanne Hendricks Cookbooks for vintage cookbooks. And The Tea Dealers.

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@melaniemasarin

@drinkghia

Riviera Cookbook