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We can’t deny we had some pretty awesome role models growing up…Our mom and aunt (her sister) are the coolest people we know in this world, hands down bar none. Gotta give credit where credit is due. Although our mom held a strong line and would enforce academic and musical achievements above all else, she was (is) a closeted closet queen and owns the coolest freaking closet, rife with vintage treasures (to which we were only privy when we were much older). Our aunt was def the ~cool~ aunt who lived in London and supplied us with the city’s fashion gateway drug aka thrift/vintage store shopping, starting when we were tweens, which planted the seeds for future mischief…
Selleb is a receipt-sharing app where you can spy on what the coolest people on the internet, your friends, and friends of friends are ACTUALLY buying. Venmo (voyeurism) meets Pinterest (inspiration). We believe receipts are the ultimate truth serum: irrefutable proof of who you are and what you genuinely value. They are the best indicator of your personal style, which you get to showcase with your receipts and then people can draw inspiration from your choices.
Every product on Selleb is backed by a real person and a real purchase (read: receipts), so you never have to wonder if someone got an item for free or if they’re being paid to promote it. The best part of our app is the reviews. For every purchase, you can rate and write a blurb about it, and alternatively, other users can ask you questions about the item. So many funny stories. People are such natural storytellers. We get a kick out of reading the reviews and comments. Beyond discovery and recommendations, Selleb is also a dedicated time capsule for all our users to catalog their own purchases and look back on who they were.
NYC pulses with a high-octane je-ne-sais-quoi you won’t find anywhere else. The city’s breakneck pace, paired with the highest cool factor per square block, creates a special kind of cultural combustion. There’s never a dull moment. You just have to walk a few minutes to absorb a week’s worth of inspiration. We’d be shocked if someone doesn’t snipe a photo of a stranger’s cool subway fit, only to reverse-Google-image-search it later to procure the same (or similar) bag/boots/pick-your-fighter. Selleb takes that adrenaline rush—the pure joy of stumbling across unexpected style—and makes it digital, social, and legit, complete with receipts to prove it.
The endless pursuit of balancing “technicality” with “artistry.” Technicality is disciplined precision; artistry is persuasive emotion (acting, if you will). It's the difference between a mechanically flawless but soulless rendition of Dvorak or Brahms and one that is brimming with emotion that makes the audience feel something. Does a slightly flat or dropped note here and there take away from the beauty of the performance? No, so in a similar vein, building Selleb means obsessing over every technical detail (read: UI/UX), no matter how small, while never losing sight of the magic that keeps people coming back. You can’t compromise function for form, or vice versa; both are equally important. Like musicians who know virtuosity is not just playing every note in tune but evoking a range of emotions, our goal as founders is to create a product where polished functionality and that elusive X factor exist in harmony.
Our Substack gives those who are discovering Selleb for the first time a primer, a teaser into what we’re all about. So TLDR; it’s an amazing funnel! Separate from that, it’s also been an outlet for us to write about our newest and best intel on all things, from secondhand shopping hacks to overlooked food spots, which we’ve been doing ever since we were both fashion “bloggers” in middle and high school. It’s nostalgic in a way. Fun fact: Claire’s first blog name was “Pear of Heels,” a paean to her love for fashion and food. LMAO.
The biggest question we get is “Can I join if I don’t really buy anything?” But that’s exactly the point: Everyone buys something worth sharing. And if our newsletter has proven anything, it’s that any item can be celebrated or spotlighted. It could be a coffee order. A movie ticket. A pair of fuzzy socks. We’re all consumers, and we all have opinions and agency to recommend! We are all #accidentalinfluencersinthewild. Yes.
Substack
@selleb.world
selleb.com
The Selleb app is currently invite-only, but you can apply to join here.